Page 12 - PCU Prospectus 2025

BUSINESS MANAGEMENT

Menumbuhkan jiwa kepemimpinanmu membutuhkan pengembangan kurikulum yang inklusif.
Program kami mengajakmu untuk terus berinovasi di era digital ini, memaksimalkan dampak positif,
dan menciptakan ekosistem bisnis yang beretika demi keberlanjutan bisnis pribadi dan bisnis keluarga
yang kamu miliki. Career Prospects
Program ini dirancang untuk mengajarkanmu cara menciptakan dan mentransformasi ide bisnis • Family Business Owners
inovatif. Melalui penajaman kemampuan, pengetahuan, dan keterampilan kepemimpinan, kamu
akan dipersiapkan menjadi pemimpin masa depan yang mampu menawarkan solusi konkret untuk • Family Business Professionals
masyarakat. • Business Innovators
Cultivating your leadership spirit requires an inclusive curriculum development. Our program invites • Business Inventors
you to continue innovating in this digital era, maximizing positive impacts, and creating an ethical business • Entrepreneurial
ecosystem for the sustainability of your and your family’s businesses. Business Leaders
This program is designed to teach you how to create and transform innovative business ideas. Through
sharpening your abilities, knowledge, and leadership skills, you will be prepared to become a future leader
capable of offering concrete solutions for society.

3.5 - 4 Years 7 - 8 Semesters Credits
Study Duration Two in a Year 144 Cores and Specials
Building Foundations Deepening Skills Combining Preparing Career
Competencies
Gain essential Develop advanced Learn to integrate Be equipped for a
knowledge skills to tackle the business systems and successful career,
in business unique challenges of models for innovation ready to excel in both
entrepreneurship and
entrepreneurial ventures
management
and efficiency in
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entrepreneurial and
family businesses
with a focus on
and family businesses, with
leadership enhancement
family-run enterprises
entrepreneurship and
programs and initiatives
family business
BRANDING AND DIGITAL MARKETING
Program Branding and Digital Marketing memberikan kesempatan kepada mahasiswa untuk
belajar membangun brand atau mengembangkan bisnis yang sudah ada dengan menerapkan Career Prospects
taktik marketing dan selling dalam digital marketing dengan fokus pada sustainabilitas.
Kami juga hadir untuk memberikan mahasiswa insight, framework, tips dan trik persuasi praktikal • Branding Consultant
untuk mampu mengambil keputusan yang lebih efektif dalam mengembangkan bisnis yang sedang • Digital Marketing Expert
dijalani. • Social Media Manager
Branding and Digital Marketing Program provides opportunities for students to learn to build brands • Business Development
or develop existing businesses by applying marketing and selling tactics in digital marketing with a focus on Manager
sustainability.
• Business Consultant
We are also here to provide students with insights, frameworks, practical persuasion tips and tricks to be able to • Brand Strategist
make more effective decisions to develop the business they are running.
3.5 - 4 Years 7 - 8 Semesters 144 Credits
Study Duration Two in a Year Cores and Specials
Building Foundations Deepening Skills Combining Preparing Career
Competencies
Discover your Segment the market, Plan, execute, and Experience real jobs and
passion, talent, or
refine the integrated
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target the ideal
applications in branding
and digital marketing
marketing for the
personal strength
customers, and define
your brand positioning
linked to a business
brand of your choice
and identity
category
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